The Story

The Story

All started with you and this statement:

After 20 years of seeking and discovering innovative ideas and completing an executive MBA, Elena decided that it was time to share this valued knowledge in today’s VUCA (volatility, uncertainty, complexity, and ambiguity) world with you.

In 2019, she launched 2*Spark.

“Innovation should be experienced not just pronounced.”

Innovation culture is incredibly difficult to implement even when there is an awareness about its necessity to stay competitive.
According to Elena, Human-Centered Design Thinking is like a swiss knife for innovation. It fosters an authentic open mindset by combining proven methodologies for cross-functional teams.
With an innovation culture spark the world


your success

We serve passionate and demanding professionals who seek to enhance their state of mind to let themselves and their team jump into innovation processes with confidence.

2 SPARK is an innovation phy•gital mentoring service.

Knowing innovation technics is not enough, our offering states that soft skills (i.e: Communication, empathy), and business strategy should be integrated from the beginning of a project.

Furthermore, innovation involves a progressive learning curve, which needs to be supported with a flexible, convenient follow-up.

our vision

To empower and engage people within their enterprise to disseminate effectively & sustainably an innovation culture that ultimately impacts the world.

They trust us

Each industry has imperatives that balance the development of disruptive technologies, trends, and profitability differently. However, when the competition is fierce an authentic focus on the customer’s needs, product-service satisfaction and desirability are the real disruptive and winning strategy.
In that respect, the luxury industry is very interesting, because satisfaction and desirability are at the heart of its business. Authenticity, singularity, know-how, quality and history are the sources of the strong, credible and memorable identity of these prestigious companies.
Today, we share with you these 20 years of experience in the Swiss luxury industry, a symbol of quality, rigor, emotion and sustainability.

Logo Prix de la montre design 2008


By being aware about your strength while discovering opportunities, you can place your company above your competitor.

When your excellence is rewarded, you feel a sense of proudness like Elena Brioschi when the C1 Gravity watch won the prestigious “Grand Prix d’Horlogerie de Genève” as “Best design of the year 2008”.

Great Innovation happens,

when we make it together

To understand and assess changes

How changes will impact you and to what extent.

To be a step ahead

By being proactive, you can differentiate your solutions both radically and faster.

To discover Opportunities

Not only will it open new markets but also it will empower your team (to project in the future,  commitment, co-creation,  gain in confidence,...)


Together, you are stronger

Nowadays, partnership (privat & public), project build with cross-functional team, and co-creation with top and down people are the winning solutions.