The Story
It started with you and a passion for innovation
After 20 years of exploring and uncovering groundbreaking ideas, while also completing an executive MBA, Elena felt compelled to share her wealth of knowledge in today’s VUCA (volatility, uncertainty, complexity, and ambiguity) world.
In 2019, she took the leap and launched 2*Spark to empower others with the insights she had gathered.
“Innovation should be experienced not just pronounced.”
Innovation culture is incredibly difficult to implement even when there is an awareness about its necessity to stay competitive.
According to Elena, Human-Centered Design Thinking is like a Swiss knife for innovation. It fosters an authentic open mindset by combining proven methodologies for cross-functional teams.
our mISSION
your success
At 2*Spark, we are dedicated to supporting passionate and discerning professionals in their pursuit of innovation.
Our phy•gital mentoring service combines the essential elements of technical expertise, soft skills, and business strategy to ensure that innovation is integrated seamlessly from the outset.
Knowing innovation technics is not enough, our offering states that soft skills (i.e: Communication, empathy), and business strategy should be integrated from the beginning of a project.
Furthermore, innovation involves a progressive learning curve, which needs to be supported with a flexible, convenient follow-up.
our vision
They trust us
Each industry has imperatives that balance the development of disruptive technologies, trends, and profitability differently.
However, when the competition is fierce, an authentic focus on the customer’s needs, product-service satisfaction, and desirability are the real disruptive and winning strategy.
In that respect, the luxury industry is very interesting, because satisfaction and desirability are at the heart of its business. Authenticity, singularity, know-how, quality, and history are the sources of the strong, credible, and memorable identity of these prestigious companies.
Today, we share with you these 20 years of experience in the Swiss luxury industry, a symbol of quality, rigor, emotion, and sustainability.
Award
By focusing on your strengths and identifying new opportunities, your company can rise above the competition. When your exceptional performance is recognized, it fills you with a sense of pride, just like Elena Brioschi experienced when the C1 Gravity watch won the prestigious “Grand Prix d’Horlogerie de Genève” as “Best design of the year 2008.”
Together, you are stronger
Nowadays, partnership (privat & public), project build with cross-functional team, and co-creation with top and down people are the winning solutions.